"Why switch" to US Cellular was the angle we took for the messaging content.
The primary call to action was finding a store, so I designed this to be omnipresent and available on swipe from any screen.
Designing for landscape orientation was important as well.
The user experience today is not only about individual interaction flows with technology, it's about the larger consumer experience of interacting with brands and services.
More importantly, it's about the human experience of seamlessly integrating change into one's life.