Through Publicis' long-time partnership with Paypal, my work was focused on launching the merchant site redesign and Paypal's new point of sale payment device, Here.
Wireframing worked well to get discussion and agreement around important user interactions, such as call to actions...
... and content emphasis.
Wireframing was sprinkled with a plethora of iterations on the sitemap.
When appropriate, I showed user flows to illustrate existing sequences of interaction for the user and recommended changes.
As we got closer to launch, it would often be useful for me to show and discuss responsive design concepts with teams at Paypal.
The user experience today is not only about individual interaction flows with technology, it's about the larger consumer experience of interacting with brands and services.
More importantly, it's about the human experience of seamlessly integrating change into one's life.