Nestwise came in with passion and loads of content for 5 financial programs based on the behavior-change philosophy of BJ Fogg.
After a content audit, competitive analysis and workshopping, we transformed the brand information into an ecosystem diagram and I mapped each part of the brand experience to a set of related use cases.
To break through the ambiguity of the visionary phase, I juxtaposed personas onto user scenarios to bring the program experience to life.
We provided 3 conceptual models and their inherited strengths and weaknesses.
After a decisionon the concept direction, I produced an end-to-end set of screen flows for the chosen design.
Naturally, some content strategy needs emerged...
For launch, I worked closely with dev to spec out a 45+ page document of the interaction details for the build.
In a little over 2 months, we helped infuse design thinking into Nestwise's core team at a critical point in their company's history. It was a pleasure to work with a team so passionate and we were all rewarded with the launch of their new programs at the end of this process.
The user experience today is not only about individual interaction flows with technology, it's about the larger consumer experience of interacting with brands and services.
More importantly, it's about the human experience of seamlessly integrating change into one's life.