Hilton Brand & Property Sites

As it turns out, Hilton Worldwide owns 10 brands with over 3,750 properties in 84 countries. ...and they needed a website redesign.

We approached the design systematically, separating the projects into "tracks". I was a part of a large UX team, often working on many projects in parallel.


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Visual design by John Cassidy

The Hilton brand site was the most visible and well-known of all the brands, so it got a custom design.

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We worked through content structure and priority with sitemaps and page description diagrams.

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The booking engine is Hilton's biggest revenue generator. The relationship between finding a hotel globally within the brand, and booking a night locally on the property was the hairy-est UX problem to solve.

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Visual design by John Cassidy

We designed a system for the "full service" brands: Doubletree, Embassy Suites and Hilton that allowed for custom branding within a cross-functional underlying site template.

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Visual design by John Cassidy

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Visual design by John Cassidy

When it came to the build, we broke the site down into its components and annotated each in an overarching dev-ready deliverable.

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This project naturally had many extensions, and I was involved several other areas such as designing for the interface customers see when logging in with AT&T in their hotel rooms, to the corporate site for Hilton Worldwide.

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Overall, I felt it was a productive 8 months of my UX career.


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